Dietrich Mateschitz, the founder of Red Bull, first launched the brand in 1987 in his home market of Austria. Not only was this the launch of a completely new product, it was the birth of a totally new product category.

Today, Red Bull is available in 177 countries and more than 124 billion cans of Red Bull have been consumed to date. It is the world’s leading energy drink and one of the most recognisable global brands.      

Richmond Marketing has been working with Red Bull since 1995 in the Republic of Ireland, and took on the Northern Ireland business in 2000.

Más+ by Messi is a next generation hydration drink with more of the good, none of the bad: a balanced blend of electrolytes, vitamins and antioxidants, with natural flavors and no artificial sweeteners or colours. Unmatched taste and just 10 calories per bottle, Más+ by Messi comes in four sensational flavours: Orange D’or, Miami Punch, Berry Coppa Crush & Limón Lime League.

In 1963, the Peroni family had a vision to create a beer that would embody Italian values of quality and craftsmanship.

Brewed with the same flair and attention to detail as the generations of master brewers before them, Peroni Nastro Azzurro uses only the finest ingredients, including their exclusive Nostrano dell’lsola maize. This delivers a crisp and refreshing beer with a delicate balance of bitterness, citrus and spicy aromatic notes, combined with a fast and clean finish.

FULFIL was created within Richmond Marketing with a clear goal: to craft a snack that combines exceptional taste with superior nutrition. The founders identified a significant gap in the market, where protein bars were either too bland or overloaded with sugar and artificial ingredients. Determined to break the mold, they set out to develop a bar that not only fuels the body but also excites the taste buds. 

Launched in Ireland in 2016, FULFIL quickly gained a loyal following and widespread acclaim, achieving phenomenal success in record time. By 2019, the brand had sold over 1 million cases in Ireland and cemented its place among the Top 50 Brands in the country. As Ireland’s No.1 protein and healthy bar, FULFIL continues to lead the market, setting the standard for delicious, nutritious snacking that fits seamlessly into modern lifestyles.

VIT-HIT was created by Gary Lavin as a response to the lack of healthy drinks available in our fridges. While many soft/energising drinks contain a large quantity of sugar, VIT-HIT is made up of 100% of our recommended daily allowance of 8 vitamins, plus health-giving teas and herbs for overall well-being.

VIT-HIT has proven that with innovation and creativity, Irish brands can compete nationally and internationally in a tough, competitive, global marketplace.

Richmond Marketing has been distributing VIT-HIT in the Irish market since 2015 and has helped it become a Top 10 Impulse Soft Drink brand.

The Kopparberg brewery was founded in 1882 in the small town of Kopparberg, Sweden. A pioneer, Kopparberg was the first fruit cider and is now sold in more than 30 countries around the world. Every drop of Kopparberg is imported and made from the fermentation of apples and pears and the finest soft water, locally sourced in the town of Kopparberg. The Swedish brewery remains independent and is today owned by the Bronsman family.

Since launching with Richmond Marketing in 2006, Kopparberg has experienced over 10 years of consecutive growth and innovation in the Irish market. The brand maintains the #1 position in the Fruit Cider Category. Kopparberg is one of the true innovators within the alcohol industry, most recently extending its flavour credentials into the Spirit market in 2019, and the Hard Seltzer category in 2020.

Fever-Tree was founded by Charles Rolls and Tim Warrillow in 2005, pioneering a new premium mixer drink category worldwide. Fever-Tree was launched under one simple premise: if ¾ of your drink is the mixer, mix with the best. All ingredients are naturally sourced from around the world and free from artificial flavouring or preservatives. Fever-Tree was designed to change the status-quo and put the quality back into the mixer category.

In 2013, Richmond Marketing introduced the Fever-Tree range of mixers to the Irish market, and it is now the No.1 Premium Mixer brand in the market.

White Claw Hard Seltzer launched in the US in 2016 and has proven to be extremely popular with calorie-conscious millennials. It is the No. 1 brand in the fast-growing US hard seltzer (alcoholic sparkling water) market, with just under 60 per cent market share.

White Claw joined Richmond Marketing in 2023 with aims to expand their global reach and become the most iconic RTD brand in the world. 

When Asahi Super Dry was introduced in 1987, it brought an entirely new genre of beer to Japan, and then to the world. Brewed to the authentic Japanese recipe, it delivers its dry, crisp taste and quick clean finish to complement all occasions. Its distinctive taste is known as Karakuchi (dry); a taste the brand is dedicated to mastering by using only the finest ingredients and continuously advancing their brewing technology.

Asahi Super Dry joined Richmond as part of the Asahi portfolio in 2008. The acquisition of Japans No.1 Beer is something that the company was very excited about.

In 2023, the unique taste of Asahi Super Dry was shared with rugby fans across Ireland thanks to its sponsorship of the Rugby World Cup. The brand will remain the principal partner for all Rugby World Cups (men and women) until 2029. 

Four Loko is an iconic Ready-To-Drink brand from the USA. What started in 2005 as a bold idea among friends, and a small business loan, has grown into a global brand. It’s the No.2 Flavoured Malt Beverage in the USA. Four Loko is known to defy convention with their products. A brand like no other, Four Loko offers bold flavours which really pack a punch, at 8.5% ABV.

Four Loko Stories are being made in 35 different countries worldwide, launching with Richmond Marketing in April 2021. Four Loko has taken the market by storm, and is winning share and adding incremental value to a fast-growing category here in Ireland.